Might lenders start reviewing your social media activities
to determine your creditworthiness?
Erika Eichelberger wrote a sobering piece in Mother Jones last month addressing that very issue.
Actually, Eichelberger points out that some lenders are already engaging
in the practice and that it could only be a matter of time before mainstream
lenders begin doing the same.
Eichelberger reports that lenders who use information found
on social media sites argue “that they are able to serve borrowers that
traditional banks deem risky because they are able to evaluate credit risk
based on more subtle social media-based indicators.” These indicators include the number of friends
applicants have, how often they interact ad even the quality and quantity of
one’s LinkedIn contacts “for clues to how quickly laid-off borrowers will be
rehired.”
The practice which is currently being used primarily by
lenders providing loans to low-income borrowers raises issues of both credibility
and fairness. Does the information
available on social media sites really provide valuable information when
assessing a potential borrower and is it being applied in a fair and
non-discriminatory manner? The two key
laws applicable in this area are The Fair Credit Reporting Act (FCRA) and the
Equal Credit Opportunity Act (ECOA). The
FCRA provides citizens with certain rights related to the use and disclosure of
their personal information by credit reporting agencies. The ECOA seeks to provide equal opportunity
to customers of banks, credit card companies, loan and finance companies and
others. It prohibits discrimination
against applicants based on race, color, religion, national origin, sex or
marital status and age. Eichelberger notes that critics of the practice
question whether the information provided is truly indicative of the likelihood
of repayment on the part of a prospective borrower. Quoting Ashkan Soltani, an independent expert
on consumer privacy and behavioral economics, “For you and I to call each other
friends in the real world, we’d have to hang out a lot’…’I might follow you on
Facebook because you post funny cat pictures.”
In addition, Eichelberger writes that experts say these lenders may be
“discriminating against applicants who essentially appear socially
undesirable’…’But discrimination law does not yet cover people who are
unpopular.”
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