Wednesday, October 9, 2013

Equifax, Transunion, Experian and FACEBOOK!!??

Might lenders start reviewing your social media activities to determine your creditworthiness?

Erika Eichelberger wrote a sobering piece in Mother Jones last month addressing that very issue.  Actually, Eichelberger points out that some lenders are already engaging in the practice and that it could only be a matter of time before mainstream lenders begin doing the same.

Eichelberger reports that lenders who use information found on social media sites argue “that they are able to serve borrowers that traditional banks deem risky because they are able to evaluate credit risk based on more subtle social media-based indicators.”  These indicators include the number of friends applicants have, how often they interact ad even the quality and quantity of one’s LinkedIn contacts “for clues to how quickly laid-off borrowers will be rehired.”

The practice which is currently being used primarily by lenders providing loans to low-income borrowers raises issues of both credibility and fairness.  Does the information available on social media sites really provide valuable information when assessing a potential borrower and is it being applied in a fair and non-discriminatory manner?  The two key laws applicable in this area are The Fair Credit Reporting Act (FCRA) and the Equal Credit Opportunity Act (ECOA).  The FCRA provides citizens with certain rights related to the use and disclosure of their personal information by credit reporting agencies.  The ECOA seeks to provide equal opportunity to customers of banks, credit card companies, loan and finance companies and others.  It prohibits discrimination against applicants based on race, color, religion, national origin, sex or marital status and age. Eichelberger notes that critics of the practice question whether the information provided is truly indicative of the likelihood of repayment on the part of a prospective borrower.  Quoting Ashkan Soltani, an independent expert on consumer privacy and behavioral economics, “For you and I to call each other friends in the real world, we’d have to hang out a lot’…’I might follow you on Facebook because you post funny cat pictures.”  In addition, Eichelberger writes that experts say these lenders may be “discriminating against applicants who essentially appear socially undesirable’…’But discrimination law does not yet cover people who are unpopular.” 

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